App Users Flock to Flipora

While a huge part of the population clamors to fork out $2.99 a month for Kylie Jenner’s new app, social media apps continue to be the primary way others connect and share with the world. Apps under the social media umbrella help users connect and share with their media followers in a uniquely direct way. There are well-known and widely used apps standard for nearly smart phone like Facebook or Twitter but users are continually seeking out the next greatest app. Many are quickly discovering Flipora, the social media app that allows users to discover online content, making it one of the fastest growing available apps for download.

Still leading the social media game are widely-used apps like Facebook, Twitter, Instagram and Snapchat. Each with their own strengths and uniqueness, the trends tend to follow what the younger generation of users are seeking. After parents migrated to Facebook, 20-somethings and teens fled to apps like Twitter, Instagram, and Snapchat to do their sharing. While Facebook now excels for a social media presence for business and parents, Snapchat allows quick and fun temporary photo-sharing. Both apps allow for connections and direct sharing.

Twitter and Instagram are social media giants as well, with celebrities and news outlets sharing on both. Twitter has proven a great way for media to break news with followers. Users can post short updates as well as respond to followers and share pictures, direct message, etc. While Instagram specializes in picture sharing and filters, it too has a heavy celebrity presence. Even NBA players are using it to make career announcements.

Although Flipora may not have joined the notoriety ranks of Facebook and Twitter yet, their user base is quickly growing. The app distinguishes itself from all other social media apps while still being user friendly and intuitive. So what is exactly is Flipora? It is a personalized content discovery app which gets to know its user and seeks out content and cool information based on user interest. Available for iPhones and Androids alike, the app recommends relevant content that it knows the user will enjoy but has yet to discover. Flipora accomplishes this through their algorithm as well as user driven voting.

After its introduction, Flipora was growing at a rate of 150,000 users per week with 25,000 per day and was still adding new features to entice users. Reportedly, users are responding so positively to the uniquely personal content and convenient delivery. Flipora gained 8 million users by June 2012 and grew exceedingly to 25 million users in April 2014. As of July 2015, the app was experiencing 7 million unique hits monthly with expectations to keep growing.

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