Athleisure wear is a hugely popular trend right now and it’s only gaining momentum. More and more women are being seen wearing athletic gear for everyday wear, whether they have been or even have plans on going to the gym that day.
Let’s face it; athletic gear such as yoga pants and spandex tops are both supportive and comfortable, so why not wear them on the daily? We’re seeing it across all age groups, too. Everyone from high school and college students to soccer moms and grandmothers can be spotted sporting their favorite athleisure wear just about everywhere around town.
Evolution of Athleisure Wear
Now that athleisure wear is becoming more and more common, we’re starting to see clothing companies take it to the next level. One such company is Fabletics, co-founded by Hollywood starlet and entrepreneur Kate Hudson. Fabletics was founded in July 2013 and launched officially on October 1, 2013.
Then, in June 2015 a men’s active wear line called FL2 was launched in collaboration with Hudson’s brother, Oliver Hudson. Also in 2015, Fabletics went from an online shop to adding brick and mortar stores around the country according to a report from Wikipedia. Forbes Magazine reports that the company plans to continue, adding 75 to 100 more brick and mortar stores in the next one to two years.
Breaking New Ground
In a Marie Claire magazine interview, Kate describes some of the ways Fabletics is revolutionizing the way we dress. In her 2016 collection there are dresses that are made from athleisure textiles and include built-in bras for a little black dress that is comfortable, supportive and above all else: it looks fabulous!
You would never guess the sleek and flattering LBD was actually athleisure wear made to wear out for drinks and dinner. This is just one way that Fabletics is continuing to pioneer brand new ways to dress comfortably and look gorgeous doing it.