Evolution of Smooth: The Future of Lip Balm Treatments

The tried and true brands of the past such as Chapstick and Blistex have lost their dominance as of lately thanks to an innovative newcomer. Evolution is a part of life and if you don’t evolve with the times you’ll get left behind. Oral Care is a very popular industry, but it can be frustrating in your search for the best treatments.Evolution of Smooth has snatched the attention from the competitors and is bringing innovation with it’s organic ingredients, vibrant packaging, and colorful flavors. The company is ranked in second place after Burt’s Bees when it comes to sales, but this brand has much more mainstream appeal than the rest of the field.

Company founder’s decided to build the brand from the ground up while making the products as imaginable as they possibly could be. That’s where the distinctive pastel colored orb shape comes into play. Evolution of Smooth’s products and packaging stands out in a crowd as well as the product itself. Evolution of Smooth is found in numerous chain stores like Wal-Mart, Target, Walgreens, Ulta and more. Sales of the product is exceeding $1 Million per week. The now $250 Million company has surpassed Blistex as well as Chapstick in sales and is nocking on Burt’s Bees front door. No other lip balm has as much mainstream appeal as (EOS). The EOS lip balm products have been features on the cover of prominent magazines, within editorial pages, and in music videos from Britney Spears. Even the elegant Rachel Roy has a limited edition holiday collection and the Alice In Wonderland Disney Collection sold out in a few days. Numerous YouTube bloggers have reviewed the products and the brands social media accounts are at 7 million Facebook followers and 1.8 million Instagram followers.

(EOS) also partnered with Keds an produces an EOS shoe which included matching EOS lip balm. This brand is further expanding it’s range and becoming the leader in oral care products.

https://www.facebook.com/eos/

http://www.racked.com/2014/10/31/7571165/eos-lip-balm

https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

 

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