In any industry, it is not easy for newcomers to compete with companies that have already been on the market. Amazon is among the pioneer e-commerce businesses, and it currently controls over 20 percent of the online market. The firm has been receiving stiff rivalry from Fabletics, which has majored in offering activewear. The enterprise was started in 2013, and Kate Hudson is one of its co-founders. It has grown at a fast rate in the past three years, and it is currently valued to be worth $250 million. The firm has excellent marketing strategies that have significantly facilitated its growth. It deals with renowned brands that have remarkable designs, which attract modern consumers. Fabletics’ popularity has risen over time, and it has expanded its business by opening physical stores. It will be launching 12 shops in 2017, and they will be located in Illinois, California, Hawaii, and Florida.
The company has managed to build a huge customer base since it offers unbeatable membership packages and personalized products at a pocket-friendly price. Fabletics has a marketing plan that is known as ‘reverse showrooming.’ May businesses view it as a negative thing since clients many prefer to shop from other sites that allow them to see the products freely. The firm has been capitalizing on the method, and it has worked well since it is focused on retaining long-term relationships with the clients. Fabletics has been devoted to knowing the needs of the local market, and therefore, it organizes various events that attract people to their showrooms.
The e-commerce company uses online data in creating its retails strategies. The products that it stocks in its stores are determined by various factors, and they include customer preference, social media comments, and past client experience. These aspects enable it to avoid stocking products that cannot be purchased by customers since fashion trends are always shifting. The company also considers accessibility and culture of people for it to stay ahead of its competitors. It is keen on balancing various lifestyles and also offering useful information to its clients. Fabletics has also been striving to provide the best shopping experiences to its customers.
Fabletics is focused on offering top notch outfits for women, and they include hoodies, various sportswear, and accessories. The company has been ensuring that it offers high-quality products at a relatively lower price than other e-commerce websites. It enables every lady to access attires that suit them efficiently. Kate Hudson is committed to making sure that all women feel sexy and comfortable when wearing products from Fabletics. The online platform of the company is easy to use, and anyone who would like to be a member can quickly sign up. It offers products at competitive prices, and one pays through his or her credit card. The website also has a short survey that new clients take to enable Fabletics’ stylist to determine their preferences. Individuals who sign ups as VIP members enjoy privileges such as being offered free accessories and free shipping.