There are very few companies that have a well thought out name. Often times, the company just uses the name of the business owner. However, there is a company that gives a great indication of what it is going to do. This company is called TechStyle. As the name suggests, TechStyle is the marriage of fashion and technology. Therefore, technology is used in many different aspects of fashion on Pando. For one thing, people need technology in order to create clothes in the fastest way possible. However, technology is also used to sell clothes and figure out the items that are selling the most so that the company can come up with more sales.
Don Ressler is someone who embraces technology. As a matter of fact, he embraces the internet. He knows that in the future, people are going to be doing a lot of their shopping online. The only issue with the internet is that people can’t try on clothes. Therefore, both the business and the customer is left with a complication to deal with when it comes to finding the right size. While the fashion company could explain their sizing, a lot of customers are not going to take the time to actually measure themselves to figure out their size.
Don Ressler has thought about this and taken the time to use his fame and the fame of Fabletics to address the disadvantages that are currently with the online world. One of the ways that he has taken on the disadvantages is by opening up physical stores in different markets. One great thing about this is that Ressler has managed to get some of his customers to visit the stores and spend more money on the company. Customers will be able to look through the items and try them on in the fitting room. Then they will have an easier time finding out what size fits them when it comes to the sizing mechanics of Fabletics.
Don Ressler has shown that he is putting a lot of thought into what he is bringing to the fashion industry. He has thought about all of the styles and the limits of the internet and has taken the time to accommodate for that.