Lazaro de Mello Brandao has faithfully served Banco Bradesco for over 25 years as its chairman. At 91, Brandao is one of the company’s oldest chairmen. His resignation has left a leadership vacuum in the top seat at one of Brazil’s largest banks empty.
One of the leading candidates for the vacant seat is Bradesco’s current chief executive officer, Luiz Carlos Trabuco. In the current leadership structure, Mr. Trabuco is currently serving as the bank’s chairman in an acting capacity until March when a new chief executive officer will be appointed.
Brandao’s history with the bank is a long one and of service and loyalty. He started working at the bank when he was 16 years in 1943 as a clerk. He made history by becoming only the second chairman of Bradesco and being one of its four CEOs. He was one of the world’s oldest leaders in the banking sector. As he resigned, the top executive said that the board of the bank needed to be renewed for purposes of its continuity. As the bank gets a new chairman, Brandao will still be in charge of some of the bank’s duties. The culture of the bank as fostered by Brandao demands that a new chairman should be promoted from the bank’s ranks rather than from outside the bank. As per the management culture, the next chairman will be chosen from among the bank’s top executives, who have a working knowledge of the bank and whose names are held as confidential as the discussions regarding the matter proceed.
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His Leadership Skills
The culture fostered by Brandao is highly supported by Luiz Carlos Trabuco who at a media event said that the next CEO would be chosen from within Bradesco’s ranks. The bank changed its maximum age limit for CEOs from 65 to 67 last year to give Trabuco time to name the person who will succeed him. Additionally, the bank was closing the HSBC acquisition, one of the moves that Trabuco is particularly keen on, allowing for the extension of time in office. After 75 years in service to Bradesco, however, Brandao has no regrets leaving office. He plans to use the same office he has been using to delegate over his remaining duties. Meanwhile Trabuco will ultimately took over the chairmanship of the bank, a move he says was planned.
Luiz Carlos Trabuco’s Biography
Luiz Carlos Trabuco was born in Amador Aguiar. After his many years of service at Bradesco, his name has become synonymous with the bank’s very own. He had a vision from a young age graduating from UNESP and Fundação School of Sociology and Politics of São Paulo. His career, just like his predecessor’s, started at the young age of 17 years at Bradesco. He worked as a clerk and soon moved through the ranks, working over a period of 15 years before he could become the bank’s marketing director. During this time, he was able to bring the media closer to Bradesco and to modernize the communications of the banks.
After eight years serving in marketing, Bradesco was able to become the CEO of Bradesco Vida e Previdência before eventually becoming the managing director then executive vice president of the bank.
He has made some strides that have been highlights for his career including leading the acquisition of HSBC operations in Brazil successfully. This was the banks largest acquisition. Unibrad, a corporate university was also created under Trabuco’s leadership, adding to the stars on his crown. This university aims at qualifying the personnel who work for the group. With over 40 years of experience to boast, Trabuco has led Bradesco towards success and has helped maintain its position as one of the best performing businesses in Brazil.
Find more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/10/trabuco-o-importante-agora-e-olhar-para-os-desafios-do-futuro.html