Dog foods have suddenly gotten very exciting with some new and very innovative dog food products that are coming out. From dog sushi to individualized dog food blends, there are now a wealth of options available to dog owners. Here are some highlights of the major new product innovations from dog food makers large and small.
Dog owners are increasingly concerned with the quality of the ingredients put into their dog’s food and therefore are pushing towards dog foods that are more natural and free from additives. Some manufacturers like Beneful are trying to accomplish this by offering more organic dog foods. Purina Beneful’s parent company recently acquired an organic dog food innovator and now offers an expanded selection of organic foods. Other brands are pushing this a step further and offering fully preservative free products. Freshpet, a smaller dog food maker is a company leading in offering these preservative free products. Their product offerings even require refrigeration that has led to higher costs for distributors of these foods and higher costs for customers. Even with that Freshpet is growing and capturing additional market share.
A truly innovative product is an offering by Beneful that lets customers select the exact ingredients that are present in their dog food. This is a truly original offering and requires an extensive logistical network to satisfy customer demand. Further, the product lets dog owners specify exactly what they are interested in feeding their dogs and in monitoring the health of their dogs as a result. Many pet owners are first consulting with their vets to see which foods are beneficial for their dogs and which ingredients should be avoided and then crafting a special blend of dog food through Beneful for their pet. Then, they are planning on monitoring the results and adjusting the food blend as needed.
Finally, Mar’s has developed a new dog food blend that has innovative flavors and ingredients in their dog food. Mar’s Cesar home delights line of dog food is offering dishes that have names that people can relate to like Sunday pot roast an beef lasagna which are supposed to whet the appetites of own and dog alike.