Norman Pattiz and The Podcast Advertising Tests

On February 9, Norman Pattiz, Executive Chairman of PodcastOne, and Tom Webster, Vice President of Strategy of Edison Research announced the results of a major study concerning five major national consumer brands. This study was conducted over the entire last half of 2016. In particular, it looked at the impact of the factors surrounding podcast advertising. There were pre-study and post-study tests in the advertising sectors of brand recall, intent to purchase and recall of specific messaging.

In all of these areas their was a significant increase in results. That is, there was a greater brand recall, intent to purchase, and recall of specific messaging. Of the five national brands used, there was a mix of very well known brands and brands that were relatively unknown. The pre-test phase involved all of these brands running their advertisements of these brands prior to the official test. After these advertisements online surveys of the audience were given out.

Although there was an increase from pre-test of post-test results, both sets of test indicated that all audiences are indeed receptive to brand messages and are willing to consider the purchase of these brands. This answered a question both companies had that instigated the tests: Whether or not podcast advertising was more effective than traditional kinds of advertising.

Edison Research also expressed gratitude to PodcastOne for choosing to partner with the research company in these tests. Podcast research is what Edison Research does best. In fact, it is dedicated to that very thing. They are a podcast research company that often partners in its tests with the largest radio companies in the country.

Norman Pattiz PodcastOne is not only the Executive Chairman of PodcastOne; he is its founder. He is viewed as one of the most valued and successful members of the worldwide media community. He has certainly had a lot of time to earn with respect, with more than 40 years in radio syndication under his belt.

Prior to founding PodcastOne, Pattiz founded Courtside Entertainment Group in 2010. He then founded PodcastOne in 2012. He has since also founded Westwood One which has risen to become the most prominent broadcaster of news, sports, entertainment, talk, and traffic programming in the world. Learn more about Norman Pattiz:

PodcastOne is also doing extremely well, with 340 hours of original programming across 200 popular podcasts every week. It frequently broadcasts podcasts with high profile personalities such as Adam Carolla, Adam Carolla, Larry King, and Shaquille O’Neal.

Orange Coast College is in Deep Association with Rowing and Grabs Many Achievements

Orange Coast College in Orange County, California, encourages rowing with excellent coaching facilities and support since the college established. It has paid well, and the OCC rowing team has won the 12th men’s national title recently beating many prominent 4-year degree universities.

Rowing, one of the purest amateur sports, targeting the overall physical and mental health and well-being, and that is the reason the community college is giving importance to the sport.

Additionally, it displays unity, a ballet of power, and grace, and per Daniel Amado, the captain of the team, the sport gives the strength to overcome any hurdle in life. Every member of the team has an immense passion towards the sport, and that plays a significant role in creating records and winning titles in water.

The rowing team of the college follows a strict schedule, and their day starts with a practice at 6:30 a.m. sharp in Newport Harbor. Steve Morris, the assistant coach of men’s team, confirms that the sport is an art of rhythm that needs higher concentration and can be spoiled even by a hair. Learn more about Orange Coast College:

The school has some significant achievements as its ten students participated in events like Olympics and world championships in the past. Since the national title established 60 years back, it could grab the title one-fifth times of the total number of championships. Every year almost 80 male students register for the sport while women’s team gets around 40. With up to 20 hours rigorous training, they become fit for championships, though half of the members drop away by the end of the season.

The Orange Coast College was founded in 1947, and it offers two-year associate degrees in arts and science subjects. With consistent and high-quality education, OCC grew as one of the finest and largest community colleges in the country. It gets at least 25,000 new students in each semester. The college gives greater importance to technology and offers more than 135 career and academic programs.

OCC also encourages other sports and games such as volleyball, baseball, basketball, golf, soccer, track and field, cross country, tennis, and more. It is on top of the list of total transfers to the California State University and the University of California systems. OCC has active clubs and involved Associated Student Body in addressing the concerns and requirements of the students. The college is accredited by the commission for community colleges called WASC.

Read more:

Orange Coast College | Twitter

The JHSF Empire and President Jose Auriemo

JHSF is a Brazilian real estate company that deals with acquiring of residentials and commercial market through developing and managing upscale hotels, shopping malls and executive airports. Initially founded in 1972, the company has four business units including Incorporations, l, Executive Airport and Hotels and restaurants Fasano. This company possesses the ability to identify new ventures that are innovative and qualitative in the projects it works on, good examples, is the Cidade Jardim Shopping Complex that contains various shopping stores, the Bela Vista, Ponta Negra and Metro Tucuruv. JHSF creative ideas and its ability to consider recurrent income have gained its recognition through the rapid growth of Brazil’s economic market. The company runs both in Brazil and other countries. In Brazil, it has its headquarters in Sao Paulo and other branches in Salvador and Manar. International locations are in Miami and New York in the Us and Punta Del Este in Uruguay. The company has also ventured into retail and signed various partnerships; one was with Valentino in 2012 resulted in the first launch of Valentino in Brazil.

Jose Auriemo is the current chief executive officer and chairperson of JHSF. He initially began working for the company in 1993 after graduating from Fundação Armando Álvares Penteado University, Sao Paolo. In 1997 he created a parking lot management entity to found a group service development which was a success. Consequently, he acquired the rights and developed the first shopping mall for the group service. Jose Auriemo worked his way to the top, in 2009 he oversaw the transformation from the group venture into retail, signing of partnerships and representation of various luxurious brands.

Up to date, Auriemo is the sole administrator of the shopping and retail portfolio, overseeing the brand’s interest in public developments, offices, and hotels. His high-end market ventures have proved to be an essential investment in Brazil’s economy. He also relocated to New York in 2015 to supervise the construction of the high-rise apartment and hotel service on Fifth Avenue. More so he has implemented an investment strategy of only to rent the apartment and not sell it.


Dr. Clay Siegall – Saving Lives and Making a Difference

Dr. Clay B. Siegall is an entrepreneur and medical specialist who has dedicated his career to doing medical research and to making contributions to oncology though his research and company.

In 1998, Dr. Clay Siegall founded Seattle genetics. It is a biotech company that has the purpose go providing oncologists with the tools and medications they need in order to save lives. Cancer is one of the biggest struggles of medicine and it has been that for many years. Dr. Clay Siegall encountered the grievances of the disease hen his father fell sick when Dr. Clay Siegall was 19 years old. Doctors tried to save him but the treatments were so heavy, that his father could not bear it very well. He became sick with anemia and that worsened his condition considerably. He died because of the complications of the chemotherapy when Dr. Clay Siegall was in his 20s.

Dr. Clay Siegall studied Zoology and after that he got an education in Genetics. He completed his education at the George Washington University. After that, Dr. Clay Siegall did research for a few years at the Bristol – Myers Squibb Pharmaceutical Research Institute. He got promotion ones but after a few more years Dr. Clay B. Siegall decided to move on and start a job an New York City. There he was a part of the National Institute of Health. He continued to do research on cancer more in-depth and developed his career further.

After Dr. Clay B. Siegall started yup the company of Seattle genetics, he was able to take his medical career to a whole new level. He was able to put out a drug that was approved in 2011 by the FDA and is now distributed in about seventy countries worldwide. That is not the only drug that has been approved and there are also a few patents that are awaiting the FDA approval.

Dr. Clay B. Siegall has made many significant contributions to the medical world and Oncology. He has also made many donations and has helped save and improve the lives of many patients suffering from cancer.

Healthy hair hacks every girl should know from YouTube beauty guru Wengie


What girl doesn’t want perfectly polished, healthy hair? Well, here’s 5 healthy hair hacks every girl should know from YouTube beauty guru Wengie.


1) Healthy hair starts on the inside. Providing your body with the right mixture of vitamins and minerals helps improve strength and beauty of your hair. Wengie suggests using Sugar Bear Hair vitamins. These vitamins provide the right mix of omega-3’s, vitamins A and C, and minerals such as, Biotin and folic acid.


2) Using a hair mask helps restore moisture to dry, brittle hair. Use 2 teaspoons of coconut oil, heated in the microwave or warm water and baste into hair. Massage the oil into the scalp, then comb through your hair. Let the oil sit in your hair 30 minutes before washing it out.


3) If you must towel dry your hair, use a t-shirt instead. This eliminates frizz caused by using a towel. However, Wengie advises patting your hair dry versus rubbing, or wrapping your hair in the shirt.


4) If you’re tired of split-ends, and can’t wait until your next trip the salon, she provides 2 methods for trimming split-ends at home. The first methods is twisting the hair until the split-end become visible, then using a pair hairdresser scissors, trim the split-ends away. The other methods she uses is the 3 finger method. Simply run you hair over and under three fingers, exposing the split-ends and trim them away.


5) For that freshly washed hair look between washings, try using cornstarch or baby powder in your hair to soak up oils while you sleep. When you wake up, use a blow dryer to blow away the powder and style as usual. Not only will you have fresh looking hair, but doing this helps add volume to dull, lifeless hair.


Beneful Treats, Far From Obsolete

Are you like most of the dog owners out there? Do you want to teach your dog a new trick? Perhaps you want them to change the TV channel to ESPN for you. Better yet, you want them to take out the trash and do the dishes. The truth of the matter is there is no better way to reward your dogs than to feed them Beneful Dog Treats. Easy as 1-2-3. Not only are Beneful Dog Treats healthy, they are delicious. With Beneful Dog Treats you will have your dog behaving and speaking multiple languages. Just kidding. However, Beneful Dog Treats are to assist in strengthening the bond you have with your dog. The good new is Beneful Dog Treats come in several different flavors for your choosing. The best flavors are up for discussion. Yet the highest rated and most popular flavors include the Break-N-Bites Beef Flavor and the Break-N-Bites Chicken Flavor. Also, they come in wet and dry varieties, not to mention they are low in calories. In addition, the Beneful dog treats are good enough for both young and old dog breeds. Next time you want to teach your dog how to catch a frisbee, feed them a Beneful dog treat. Also, if you find them to be too expensive you have the option of using Beneful Dog Treats coupons. These coupons can be found on many websites including and In closing, be sure to try out Beneful Dog Treats for yourself. They are top of the line dog treats. That is for sure.

Joining the Wessex Institute of Technology as an Employee

Knowing what career path you want to take is the first step towards growth. There are many job opportunities out there but those that bring satisfaction and fulfillment are few. If you are interested in research and development you can add WIT to your list of career options.One of the advantages of working at WIT, otherwise known as the Wessex Institute of Technology, is that you will be in an environment that stimulates career growth and development. The Institute is lauded for being one of the best research institutions in the world.

Whether you are fresh graduate who is looking for a teaching career or you are a seasoned academic looking for research prospects, the Institute is your best bet. Visit their official website and look at the various job openings if you are interested in joining this community. You will definitely find something that you have a passion in.

Highland Capital Management Experiences Continued Success in the Healthcare Sector

The South Korea National Pension Service became the anchor investor of a recently closed private equity fund based around healthcare. The fund was created by the SEC-registered, Dallas-based investment firm Highland Capital Management Ltd. Highland Capital Management has extensive investment experience spanning over 30 years. The investment firm managed to secure $147 million in capital before announcing the fund’s strong closing.


Korean venture capital and private equity firm Stonebridge Capital will co-manage the fund with Highland Capital. Stonebridge Capital manages a total of 10 funds to meet the goals of realized growth within targeted time frames. The fund will focus on investing in middle market North American companies. Highland Capital’s small cap equity fund is comprised of $55 million. However, the firm itself manages a total of $15.4 billion. It should come as no surprise that the firm has created a fund centered around healthcare. The firm’s main industry exposure comes from the healthcare sector; Highland Capital’s expertise lies in healthcare.


Highland Capital Management managed to generate a 32% return for investors last year. The firm focuses on credit strategies, long-only funds, and credit hedge funds as well as CLOs and special-situation private equity. The firm was founded by Mark Okada and James Dondero. Okada’s focus lies in investment strategies for the company. Co-founder Dondero has expertise in credit and equity markets. He places his focal points upon distressed and high-yield investing.


The company values communities and works to make a difference by making financial donations to communities and non-profit organizations. Highland Capital Management has generously contributed $10 million to various organizations around the world since 2005. Leading by example, Dondero prioritizes investing time in his local community.


Eric Pulier Reveals The Gift of Failure

The fear of failure is actually a common fear. This is an interesting thing because a lot of people who have succeeded have failed before. However, it is common for people to have taken failure to be a harsh thing. For one thing, a lot could be invested in something to the point that the thought of it failing is too much to handle. Also, there are others that have experienced harsh consequences for failure. Either way, a lot of people require a lot of re-framing when it comes to the idea of failure. One way to do that is to look at the example and the thoughts of Eric Pulier.


Eric has experienced failure in his career. It was a heartbreaking event because he has made a decision which turned out to go in the opposite direction of the one he hoped for. He has sold his company that he has started to some new owners who did not deliver on their promises. Fortunately, this failure has brought forth something that was a lot better than they have hoped for. Therefore, Eric considers failure to be a blessing in disguise. He encourages people to not worry about failure when they are working towards something.


Eric Pulier makes sure that he rids himself of distractions and any toxic aspects of the environment so that he could focus on his work and success. One thing that he does not need is a lot of chaos. This does not help with the work that he is doing to bring forth solutions to different issues that humanity is faced with. He is definitely making good use of technology with his business (Read More). His best strategy for bringing forth success is persistence. After all, people have to keep pushing in order to reach their goals.


Dick DeVos Reveals the Family’s Philanthropic Contribution

In November 2016, President Elect Donald Trump nominated Betsy DeVos to the position of Secretary of Education. After the nomination, it was mandatory for Betsy and her husband to provide information on their philanthropic work.


Instead of sharing the information with the panel, the couple decided to share the information with the public. Their decision to reveal the information was criticized by most of the public officials. They commented that it was a tactic to have the people turn a blind eye to their political contributions.


In the report, the couple has contributed $139 million in their lifetime. The report also indicated that Dick and Betsy donated $11.5 million in 2015. Most of the couple’s contribution has been done in support of the education system.


Dick and Betsy DeVos charity giving was paved for them by their parents. The couple comes from wealthy families who have made significant contributions. The DeVos Family has contributed $1.2 billion in their lifetime.


Philanthropic work


The Dick and Betsy DeVos Family Foundation, established in 1989 and through the organization, the couple has managed to support different causes. Some of the beneficiaries include Kids USA, West Michigan Academy, and Education Freedom Fund among others. Through the Foundation, Dick and his wife have been supporting the ArtPrize Competition.


The couple supports students from developing countries pursuing their business degrees.




Dick DeVos joined the family business Amway in 1974. He was in charge of different departments like finance, research, development, and marketing. After ten years, Dick was promoted to the Vice President of the Company. He was put in charge of the Company’s operations in 18 countries.


In 1991, Richard DeVos Sr. acquired Orlando Magic. Dick served as the president of the Company for a short period. He, however, left the Orlando Magic to assume his position as the President of the Amway. During his tenure at Amway, Dick was involved in the restructuring of the Company, and that was when Alticor was born.


Dick left the Alticor to join Windquest. By the time he was leaving Amway, Dick has managed to increase the revenue of the Company to $4.5 billion. Dick DeVos served as the President of Windquest Group. Windquest is an investment firm that deals with technology and manufacturing.


Political involvement


In 1990, Dick was elected to the Michigan State Board of Education. Dick, however, resigned from the position, two years into his Eight-year term. He resigned to join Amway as its President. Dick was appointed to the Grand Valley University Board Control in 1996.


In 2006, Dick participated in the Michigan Gubernatorial race. He lost the race, but he remains to be the richest man to ever participate in the race.