How Lori Senecal Fosters Entrepreneurship At The Companies She Has Worked For

When she was working as an executive at KBS+, Lori Senecal asked her employees if they would like to take a venture capital course. Her intent wasn’t for the employees to go running off to found their own companies. Rather she wanted them to understand the attitude that entrepreneurs have and how that makes them successful. He said doing this improved her advertising agency’s business model.

Lori Senecal has said that most companies take a top-down approach when it comes to improving the atmosphere of a company. She says that’s why their efforts usually fail. Lori advocates for a bottom-up approach where managers don’t just set up some suggestion boxes and then pretend they care.

At the advertising companies she has worked for Lori Senecal says that there needs to be real and clear communication channels between employees and executives. Great ideas can be generated by those in lower positions of authority. And then any great ideas can be implemented. However, they need to be implemented by a partnership between the employees and executives in order to be truly effective. For more details visit Crunchbase.

Executives should provide a strong vision of the company but they shouldn’t offer the solution to problems. Rather they should identify where problems lie and then let the employees solve the problem through both individual effort and through teams.

Lori Senecal was most recently the Global CEO of a very successful ad agency, Crispin Porter + Bogusky. She has several years experience as an executive in the marketing industry. She was also a Global CEO at Kirshenbaum Bond Senecal + Partners (KBS+) as well as its executive chairman, for example. She has a marketing and finance degree she earned by attending McGill University in Canada. Check out to know more.

Due to her leadership abilities Lori Senecal has developed a number of ad agencies. When she led KBS+ the company went from 250 employees in the United States to more than 900 employees internationally. Her company was cited as a “Best Places to Work In NYC” business by Crain’s. AdAge also called her company a “Standout Agency” in the industry for three years in a row. You can follow her on Twitter


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Why Jose Borghi is a Trendsetter in the Brazilian Ad Industry

Major Brazilian media outlets regard Jose Henrique Borghi as one of the most proactive. Resilient and prolific executives advertising industry. During his ad career, he has created numerous mind-blowing ad campaigns including Mammals Parmalat. This feature film seeks to enlighten members of the public about conserving wildlife. The success advertising helped establish Borghi and Mullen Lowe Brasil as the country’s go-to ad agency.

Despite the numerous challenges that he has faced, Jose Borghi’s career progression has undeniably been inspiring. At the moment, he serves as the president and co-CEO at Mullen Lowe, a dominant advertising agency in Brazil. It is almost unbelievable to imagine that Borghi never thought that he would end up working in the ad industry. He only got interested after watching a Cannes Award-winning group performing in a theater. This saw him develop an interest that has been nurtured into a lifetime ambition to know more: click here.

Career Beginnings

Jose is an alumnus of the Catholic University of Campinas. After graduation, he secured an editorial job at Standard Ogilvy. He served the firm for a total of six years, which were served highly successful. His readiness to learn and down to earth personality has gone a long way in defining his career. Jose corporate star shone brighter after joining DM9/DDB in 1994. He also worked for Leo Burnett where he was appointed CEO. During this stint, he created a fascinating advertising for Fiat, which was named ad of the year in 2001.

Mullen Lowe Brasil

After realizing that a huge niche existed in the market, Borghi co-founded BorghiErh alongside Erh Ray. The startup was highly successful since it mainly targeted the market segments that had previously been ignored. To sustain this success, Borghi merged the company with Mullen & Partners to form Mullen Lowe Brasil. The firm brings together more than 90 agencies operating in 65 countries.