When she was working as an executive at KBS+, Lori Senecal asked her employees if they would like to take a venture capital course. Her intent wasn’t for the employees to go running off to found their own companies. Rather she wanted them to understand the attitude that entrepreneurs have and how that makes them successful. He said doing this improved her advertising agency’s business model.
Lori Senecal has said that most companies take a top-down approach when it comes to improving the atmosphere of a company. She says that’s why their efforts usually fail. Lori advocates for a bottom-up approach where managers don’t just set up some suggestion boxes and then pretend they care.
At the advertising companies she has worked for Lori Senecal says that there needs to be real and clear communication channels between employees and executives. Great ideas can be generated by those in lower positions of authority. And then any great ideas can be implemented. However, they need to be implemented by a partnership between the employees and executives in order to be truly effective. For more details visit Crunchbase.
Executives should provide a strong vision of the company but they shouldn’t offer the solution to problems. Rather they should identify where problems lie and then let the employees solve the problem through both individual effort and through teams.
Lori Senecal was most recently the Global CEO of a very successful ad agency, Crispin Porter + Bogusky. She has several years experience as an executive in the marketing industry. She was also a Global CEO at Kirshenbaum Bond Senecal + Partners (KBS+) as well as its executive chairman, for example. She has a marketing and finance degree she earned by attending McGill University in Canada. Check out adweek.com to know more.
Due to her leadership abilities Lori Senecal has developed a number of ad agencies. When she led KBS+ the company went from 250 employees in the United States to more than 900 employees internationally. Her company was cited as a “Best Places to Work In NYC” business by Crain’s. AdAge also called her company a “Standout Agency” in the industry for three years in a row. You can follow her on Twitter