When looking around the education tech corner of the Google or iTunes app stores, one app that keeps on winning out is ClassDojo, and there are so many reasons why this simplistic app keeps outperforming most others. More and more schools keep adding it because it’s not only completely free to download and use as is and be done so without needing administrator enrollment, but also because its sole purpose is to do just what its users need from it. ClassDojo has become not only an incubator for education discussion between teachers, students and administrators, but its also helped open another channel between the classroom and the home that’s never been opened before.
When ClassDojo first began, its founders Sam Chaudhary and Liam Don were most concerned with giving teachers a way to promote good classroom behavior and reward it through the app. But as it grew in popularity, the two men realized how much value it could have to parents as well so they began turning it into a classroom social media kind of app with messaging features and timeline posts of student activities. Parents can see this and have discussions about what their children are doing in class, and teachers now have a direct line to them that in times past was usually only there at the once-a-year parent-teacher meetings. Most schools don’t even need to host these anymore. And ClassDojo has invested a lot in security for classroom and individual profiles on this app to protect it not only from hackers, but also to prevent any third parties from data mining it as part of their promise never to sell user data.
ClassDojo has received several rounds of capital from investors with the latest big offering putting their funds at $30 million. The app has been able to conserve a lot of its funds because they’ve decided to not pour it into advertising. It’s paid off not only because of the high reviews it’s gotten, but its word of mouth has helped it spread. All funds have been put into improving features that users have commented on, and as part of getting investors a return on the app, Chaudhary and Don say they’ll be rolling out optional pay content such as possibly e-books and learning videos.